When your brand is on display at a Trade Show, you walk the line between a carnival barker and a retail shelf environment. You have to tell a story in an instant and convince passers-by that it will be worth their time to engage in a conversation with your brand? Your Brand Representatives goal is to move them a step closer to a sale. Are they prepared to maximize that one minute stop? The time-tested offer of a free gift, just for stopping is used booth after booth. Is your gift worth the engagement? If they grab the gift and go, will it survive the trip home to remind them of your brand and products? Have you captured the contact information to continue your conversation?
Eric Savage has experience in everything from pull-up banner shades to full blown digital interaction displays. He has manned the booths and generated leads. He knows what will get people to stop and interact. How much an email address is worth to carry on a conversation and what promotions will last for years in a prospect’s mind.
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Contact Eric today to get a free estimate on your next Trade Show Display.