For any retail item, your package design is the Brand Identity, Billboard, Brochure and Direct Marketing all rolled into one. You have a split second to attract attention, sell your message and move a consumer to purchase. Your brand needs to reflect the character of your consumer as much as your own identity. Part of their decision is based on how it makes them look when their friends see in in their home. Will they look smart? Exciting? Adventurous or conservative? Products don’t last long if consumers aren’t quickly convinced.
Eric Savage has the Food and Beverage experience that has launched new products, revived old ones and established new distribution partners. While a package design is important, you need to get customers to look for your product and it needs to be in every store where they look.
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